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How to Deal with Negative Criticism on Social Media

They say the telling of a great boxer is not in the way he fights, but how quickly he gets back up from the canvas. Even so, there’s probably little point in him flurrying away mindlessly as he’ll most...

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Are Daily Deal and Voucher Sites Still Useful to Business?

Last March, the first ever European Daily Deals Summit was held and it was found that the UK has gone a little bargain crazy. In just 6 months, consumers spent £3bn through deal sites such as Groupon....

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How to Remain Productive When Away on Business

Are you ‘on the road again,’ as Willy Nelson would say. Well, if you are, you’ll want to remain productive and get as much from your work as is humanly and geographically possible. A lot of us have to...

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Some of the Best IFTTT Recipes for Business

The online service IFTTT (If This Then That) now has a free iPhone app, which for anyone familiar with the functionality of IFTTT, is pretty exciting news. IFTTT enables users to create shortcuts...

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How to Be Heard on Twitter without Shouting

In a lot of ways it might be fair to compare Twitter to a souk – it’s loud, seems to rush by in a flurry and for a lot of passers-by, one stall selling tat looks the same as another stall selling tat....

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7 Factors for Successful Big Data

“Big data” which refers to large amounts of data collected for analysis is the big focus of the moment, and understandably so, as it offers notable opportunities for businesses. Properly leveraging...

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How to Use Twitter for B2B Marketing

It’s an accepted notion that Twitter is a great platform for marketing in general, but it is especially so for B2B, due to the different kind of relationship that a business has to foster with another...

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The Five Best Productivity Apps for iPhone

Productivity apps have enjoyed quite the boom of late, with more and more people running their lives from a smartphone or tablet device. Traditional desktops are so last decade; it’s all about the...

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Target Individuals for Personalised Email Marketing

A recent survey by SimplyRelevance has found that targeting individuals with personalised email works better than targeting consumer ‘segments’. While many marketers believe that email targeting can be...

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A/B Split Testing – The Lowdown

Websites are tough work and the little; incremental things are the fine line between a good website and a great website. Of course, it’s often not easy to know what to do to get that little bit more...

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