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Obama and Social Media – 4 Years of Progress
Obama and Social Media: A Direct Reflection of Social Media changes between 2008 and 2012. They say a week is a long time in politics, so imagine how long four years are in social media? As the...
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Social Media Trends for 2013
It’s almost 2013; years since Santa was born and we can’t wait for the arrival of another year (again). Of course, we’re well aware that a new year is set to bring about a whole raft of changes in the...
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Going Mobile – The 2013 Guide for Business
We’ve mentioned the importance of honing the mobile presence of your business numerous times recently. We believe that 2013 is going to be even more of a year for mobile than 2012. Simply put,...
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A Guide To Conversion Rate Optimisation
Whether you maintain an affiliate marketing blog or a multi-channel e-commerce website selling thousands of products, one of your most important metrics is that of conversion rate. This is,...
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Top Social Trends for 2013
Whilst many may think that due to the share issues that the Western world’s biggest social network experienced this year, they would be wrong to imagine that Facebook is on the way out. Not only is...
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Tracking ROI on Social Media
SMEs can use simple tracking processes to measure ROI For the smaller business, tracking your ROI when advertising on social media can leave you wondering where to start. However, it doesn’t need to be...
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How to Optimise Facebook Pages
OK, so you’ve finally fine-tuned your website and connected it to your social presence so that you can get the best out of all of your marketing options. Or have you? Many people forget that Facebook...
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Your Mobile Web Design Options
In December 2012 an Ofcom survey was released that showed UK users consumed more mobile data than any other country in the world, including Japan which has traditionally had the highest consumption...
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Top Tips to Get the Most Out of LinkedIn
Added functionality means not just individuals are utilising the professional network LinkedIn has always been portrayed and thought of as the social network of choice for professionals to mix, find...
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Preparing your Business Page for Facebook Graph Search
Facebook’s Graph Search has been released and of course we’re extremely interested. It seems Graph Search is more of a recommendation engine than a search engine, giving you results based on your...
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Study finds Keywords no Longer Relevant
‘Not provided’ has replaced keywords searched in analytics A study from digital marketing software provider, Optify, has found that a privacy setting introduced by Google last year lists referring...
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A Guide to Pinterest Marketing
Make the most out of the image-based social media site Pinterest has enjoyed a meteoric rise to the top of the social networking pile over the course of the past twelve months, and presents a fantastic...
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How to Create a More Interactive Blog
Even though social media interaction is so important we often get lost in it and focus on it alone. This may mean we overlook the amazing power of our own blog and it as a powerful tool to create...
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Maximise your Company’s Potential with LinkedIn
Professional networking site LinkedIn reached the 200 million member mark on Friday, with more and more signing up to the site all the time, making it one of the fastest growing social media sites in...
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Playstation 4 & the Social Media Long Game
The PS3 has become a phenomenon since its release in 2006. It shaped the way we game and from its humble game playing origins a whole host of extras were added, turning it into a living room multimedia...
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5 Great Apps for Business
Expenses? Signatures? There’s an app for that! There’s an app for everything, so we’re told, and for business users apps can really help increase productivity and make life that little bit easier all...
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The Long-term Pain of the Interflora SEO Penalty
Building links is still the most popular and powerful way to help your site get up the Google Rankings for those keywords. However, things are getting harder and Google’s getting wiser to the dubious...
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Why using Niche Social Networks is Good for Business
By now, most people will agree that social marketing is a powerful form of advertising and a large majority of businesses have a social presence on the largest and most popular sites. These of course,...
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4 Low Budget Content Ideas for your Blog
Content is king and Google is increasingly pushing that fact. Each algorithm update seems to emphasise the fact. Of course, the problem with this is that quality content takes time, effort and often...
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Tips for Creating Compelling Content
Creating content that engages audiences and makes them take action is no easy feat. However, for any company that has a blog and social media presence, its an important skill to learn. Even if you...
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